{"id":10695,"date":"2019-08-13T12:13:00","date_gmt":"2019-08-13T10:13:00","guid":{"rendered":"https:\/\/www.oneword.de\/?page_id=10695"},"modified":"2024-08-21T11:56:25","modified_gmt":"2024-08-21T09:56:25","slug":"traduction-marketing","status":"publish","type":"page","link":"https:\/\/www.oneword.de\/fr\/traduction-marketing\/","title":{"rendered":"Traduction marketing"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" id=\"opener\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\t\t\t\t\t<div class=\"fusion-slider-container fusion-slider-sc-marketing-uebersetzung-opener fusion-slider-826 full-width-slider\" style=\"height:700px; max-width:100%;\" data-id=\"826\" data-full_height=\"\">\n\t\t\t\t\t\t<style type=\"text\/css\">.fusion-slider-826 .flex-direction-nav a {width:63px;height:63px;line-height:63px;font-size:25px;}<\/style>\t\t\t\t\t\t<div class=\"fusion-slider-loading\">Loading...<\/div>\n\t\t\t\t\t\t<div class=\"tfs-slider flexslider main-flex full-width-slider\" data-slider_width=\"100%\" data-slider_height=\"700px\" data-full_screen=\"0\" data-parallax=\"0\" data-nav_arrows=\"0\" data-nav_box_width=\"63px\" data-nav_box_height=\"63px\" data-nav_arrow_size=\"25px\" data-autoplay=\"1\" data-loop=\"1\" data-orderby=\"date\" data-order=\"DESC\" data-animation=\"fade\" data-slideshow_speed=\"7000\" data-animation_speed=\"600\" data-typo_sensitivity=\"1\" data-typo_factor=\"1.5\" style=\"max-width:100%;\">\n\t\t\t\t\t\t\t<ul class=\"slides\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-mute=\"yes\" data-loop=\"yes\" data-autoplay=\"yes\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"slide-content-container slide-content-left\" style=\"display: none;\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-content\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"heading \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-title-sc-wrapper\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#676362;--awb-margin-bottom:0px;--awb-sep-color:#676362;--awb-font-size:32px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;line-height:38.4px;\">Traduction marketing<\/h1><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"caption \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-title-sc-wrapper\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#676362;--awb-margin-bottom:0px;--awb-sep-color:#676362;--awb-font-size:64px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;line-height:76.8px;\">Touchez vos client\u00b7es du monde entier avec le bon message publicitaire.<\/h2><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"buttons\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tfs-button-1\"><div class=\"fusion-alignright\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-orange\" style=\"--button_accent_color:#f99d1c;--button_accent_hover_color:#82a0a7;--button_border_hover_color:#82a0a7;--button_gradient_top_color:rgba(249,157,28,0);--button_gradient_bottom_color:rgba(249,157,28,0);--button_gradient_top_color_hover:rgba(182,106,0,0);--button_gradient_bottom_color_hover:rgba(182,106,0,0);\" target=\"_self\" href=\"https:\/\/www.oneword.de\/fr\/traduction-marketing\/#seo\"><span class=\"fusion-button-text\">Augmenter les ventes gr\u00e2ce \u00e0 la SEO internationale<\/span><i class=\"fa-chevron-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background background-image\" style=\"background-image: url(https:\/\/www.oneword.de\/wp-content\/uploads\/2024\/08\/marketing-uebersetzung-2024.jpg);max-width:100%;height:700px;filter: progid:DXImageTransform.Microsoft.AlphaImageLoader(src='https:\/\/www.oneword.de\/wp-content\/uploads\/2024\/08\/marketing-uebersetzung-2024.jpg', sizingMethod='scale');\" data-imgwidth=\"1920\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-flex-wrap:wrap;\" id=\"logo-line\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"2560\" height=\"250\" alt=\"\u00dcbersetzungsb\u00fcro oneword; Leiste mit verschiedenen Logos\" title=\"uebersetzungsbuero-oneword\" src=\"https:\/\/www.oneword.de\/wp-content\/uploads\/2025\/04\/uebersetzungsbuero-oneword.jpg\" class=\"img-responsive wp-image-38077\" srcset=\"https:\/\/www.oneword.de\/wp-content\/uploads\/2025\/04\/uebersetzungsbuero-oneword-200x20.jpg 200w, https:\/\/www.oneword.de\/wp-content\/uploads\/2025\/04\/uebersetzungsbuero-oneword-400x39.jpg 400w, https:\/\/www.oneword.de\/wp-content\/uploads\/2025\/04\/uebersetzungsbuero-oneword-600x59.jpg 600w, https:\/\/www.oneword.de\/wp-content\/uploads\/2025\/04\/uebersetzungsbuero-oneword-800x78.jpg 800w, https:\/\/www.oneword.de\/wp-content\/uploads\/2025\/04\/uebersetzungsbuero-oneword-1200x117.jpg 1200w, https:\/\/www.oneword.de\/wp-content\/uploads\/2025\/04\/uebersetzungsbuero-oneword.jpg 2560w\" sizes=\"(max-width: 1023px) 100vw, 2560px\" \/><\/span><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 mobile-column nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:90px;--awb-padding-bottom:90px;--awb-flex-wrap:wrap;\" id=\"information\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-padding-right:12%;--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:15px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Traduction pour le marketing et la communication<\/h2><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:25px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-1\"><p><strong>Table des mati\u00e8res<\/strong><\/p>\n<p><a href=\"#marketing\">Traduction marketing par oneword<\/a><\/p>\n<p style=\"padding-left: 40px;\"><a href=\"#transcreation\">Transcr\u00e9ation de mat\u00e9riel publicitaire<\/a><\/p>\n<p id=\"marketing\" style=\"padding-left: 40px;\"><a href=\"#localisation\">Localisation de sites web\u00a0: Traductions de sites web et de boutiques en ligne<\/a><\/p>\n<p style=\"padding-left: 40px;\"><a href=\"#seo\">Pour vous trouver dans le monde entier\u00a0: les traductions SEO<\/a><\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:25px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:17px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Traduction marketing par oneword<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>Qu\u2019il s\u2019agisse de mat\u00e9riel publicitaire, de textes de sites web, de commerce \u00e9lectronique ou de communiqu\u00e9s de presse\u00a0: une traduction marketing professionnelle est extr\u00eamement exigeante. Le message et l\u2019impact du texte original doivent \u00eatre conserv\u00e9s dans la traduction marketing, tout en prenant en compte les caract\u00e9ristiques culturelles du march\u00e9 cible. En ce qui concerne la traduction de textes publicitaires, outre un sens aigu de la langue, une vaste exp\u00e9rience et une bonne connaissance culturelle des pays cibles sont \u00e9galement tr\u00e8s importantes.<\/p>\n<p>Nous proposons des traductions marketing culturellement adapt\u00e9es et optimis\u00e9es pour le r\u00e9f\u00e9rencement (SEO). Afin que le message publicitaire de votre traduction marketing passe bien aupr\u00e8s de vos client\u00b7es \u00e9tranger\u00b7es, nos \u00e9quipes de traduction marketing de langue maternelle \u00ab\u00a0transcr\u00e9ent\u00a0\u00bb vos contenus et les adaptent \u00e0 la culture et aux usages linguistiques de vos client\u00b7es \u00e9tranger\u00b7es. Nous pouvons int\u00e9grer votre jargon d\u2019entreprise, vos formulations et d\u2019autres sp\u00e9cifications relatives au style dans la traduction et ainsi optimiser votre port\u00e9e dans le domaine du marketing en ligne sur le plan international au moyen de mots-cl\u00e9s appropri\u00e9s dans les langues \u00e9trang\u00e8res. Nous vous offrons\u00a0:<\/p>\n<ul>\n<li>Des \u00e9quipes de traduction de langue maternelle dipl\u00f4m\u00e9es de formations universitaires dans le marketing et la publicit\u00e9<\/li>\n<li>Expertise dans de nombreux secteurs<\/li>\n<li>Une <a href=\"https:\/\/www.oneword.de\/fr\/traductions-selon-la-norme-ISO-17100\/\">qualit\u00e9 de traduction certifi\u00e9e DIN\u00a0EN ISO\u00a017100<\/a><\/li>\n<li>L\u2019\u00e9largissement de la port\u00e9e de la traduction marketing gr\u00e2ce \u00e0 la transcr\u00e9ation et \u00e0 la traduction SEO<\/li>\n<li>La cr\u00e9ation de guides stylistiques pour un jargon d\u2019entreprise homog\u00e8ne<\/li>\n<li>La publication assist\u00e9e par ordinateur de documents en langue \u00e9trang\u00e8re\/PAO dans toutes les langues<\/li>\n<\/ul>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type button-orange\" style=\"--button_accent_color:#f99d1c;--button_border_color:#f99d1c;--button_accent_hover_color:#82a0a7;--button_border_hover_color:#82a0a7;--button_gradient_top_color:rgba(249,157,28,0);--button_gradient_bottom_color:rgba(249,157,28,0);--button_gradient_top_color_hover:rgba(130,160,167,0);--button_gradient_bottom_color_hover:rgba(130,160,167,0);\" target=\"_self\" href=\"#closer\"><span class=\"fusion-button-text\">Demander un devis<\/span><i class=\"fa-chevron-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last personal\" style=\"--awb-bg-size:cover;--awb-border-color:#e5e5e5;--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-margin-top:4%;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-top:20px;--awb-padding-right:11px;--awb-padding-left:25px;--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-margin-bottom:0px;\"><h6 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><span style=\"font-weight: 400;\">Karin Klein<\/span><\/h6><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-image-element fusion-image-align-right in-legacy-container\" style=\"text-align:right;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\" style=\"margin-left:25px;float:right;\"><img decoding=\"async\" width=\"600\" height=\"640\" alt=\"Karin Klein, oneword\" title=\"ansprechpartner-karin-6-600&#215;640\" src=\"https:\/\/www.oneword.de\/wp-content\/uploads\/2018\/09\/ansprechpartner-karin-6-600x640-1.jpg\" class=\"img-responsive wp-image-31144\" srcset=\"https:\/\/www.oneword.de\/wp-content\/uploads\/2018\/09\/ansprechpartner-karin-6-600x640-1-200x213.jpg 200w, https:\/\/www.oneword.de\/wp-content\/uploads\/2018\/09\/ansprechpartner-karin-6-600x640-1-400x427.jpg 400w, https:\/\/www.oneword.de\/wp-content\/uploads\/2018\/09\/ansprechpartner-karin-6-600x640-1.jpg 600w\" sizes=\"(max-width: 1023px) 100vw, 600px\" \/><\/span><\/div><p>\u00a0<\/p>\n<div class=\"contactcontainer\">\nDirection de la gestion de la traduction<\/br>\n<p>\u00a0<\/p>\n                <a class=\"contactbox contactmail\" href=mailto:k.klein@oneword.de title=k.klein@oneword.de>k.klein@oneword.de<\/a>\n                <a class=\"contactbox contactphone\" href=tel:+4970317149563 title=\"+49 (0)7031 714-9563\">+49 (0)7031 714-9563<\/a>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div>\n<\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1312.48px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-testimonials clean awb-speech-bubble-show fusion-testimonials-1\" style=\"--awb-textcolor:#676362;--awb-backgroundcolor:#ffffff;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"12000\"><div class=\"reviews\"><div class=\"review active-testimonial avatar-above avatar-image\"><div class=\"testimonial-thumbnail\"><img decoding=\"async\" class=\"testimonial-image\" src=\"https:\/\/www.oneword.de\/wp-content\/uploads\/2024\/02\/Medion_300x300.jpg\" width=\"300\" height=\"300\" alt=\"Medion\" \/><\/div><blockquote class=\"testimonials-shortcode-blockquote\"><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>\u00ab\u00a0Nous avons trouv\u00e9 en oneword un prestataire de services extr\u00eamement fiable et digne de confiance et nous avons le sentiment d\u2019\u00eatre entre de bonnes mains. oneword satisfait pleinement \u00e0 nos exigences en mati\u00e8re de qualit\u00e9, de comp\u00e9tences, de gestion de projet et de communication. Nous sommes parfaitement satisfaits des services fournis, et nous souhaitons remercier l\u2019ensemble de l\u2019\u00e9quipe\u00a0! Nous sommes heureux de travailler avec vous\u00a0!\u00a0\u00bb<\/p>\n<\/div><\/div><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong>Karen Koops<\/strong>, <span>Chef d\u2019\u00e9quipe Documentation technique, MEDION AG<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"transcreation\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 mobile-column nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:90px;--awb-padding-bottom:90px;--awb-flex-wrap:wrap;\" id=\"information\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-padding-right:12%;--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:15px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Transcr\u00e9ation de mat\u00e9riel publicitaire<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>La transcr\u00e9ation de supports et de campagnes marketing ne se limite pas \u00e0 de la traduction\u00a0: c\u2019est dans le langage et dans l\u2019intention d\u2019un texte que l\u2019on d\u00e9finit principalement l\u2019image d\u2019une marque. Les campagnes publicitaires et les slogans percutants restent en m\u00e9moire bien des ann\u00e9es plus tard. Si votre produit, votre service ou m\u00eame votre entreprise doit conna\u00eetre autant de succ\u00e8s au niveau international que dans votre pays, le message de votre marque doit \u00e9veiller les m\u00eames \u00e9motions et associations dans la langue \u00e9trang\u00e8re que dans la langue originale.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:25px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:17px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Qu\u2019est-ce que la transcr\u00e9ation\u00a0?<\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p>Le mot transcr\u00e9ation est compos\u00e9 des mots \u00ab\u00a0transcription\u00a0\u00bb et \u00ab\u00a0cr\u00e9ation\u00a0\u00bb. Vous concevez du mat\u00e9riel publicitaire dans votre service marketing ou avec l\u2019aide d\u2019une agence de cr\u00e9ation et vous souhaiteriez l\u2019exploiter sur tous vos march\u00e9s cibles\u00a0? Gr\u00e2ce \u00e0 la transcr\u00e9ation, oneword offre aux services marketing des marques op\u00e9rant \u00e0 l\u2019\u00e9chelle internationale un moyen professionnel d\u2019utiliser des messages publicitaires qui fonctionnent dans le monde entier, sans avoir \u00e0 recourir \u00e0 des agences actives au niveau international ou local sur place. La transcr\u00e9ation consiste ainsi en l\u2019adaptation de votre mat\u00e9riel publicitaire par nos \u00e9quipes de traduction marketing, afin qu\u2019il puisse \u00eatre utilis\u00e9 efficacement sur le march\u00e9 cible.<\/p>\n<p>Lisez \u00e0 ce sujet le blog oneword : <a href=\"https:\/\/www.oneword.de\/en\/transcreation\/\">avec la transcr\u00e9ation, les campagnes internationales trouvent le ton juste<\/a> (en anglais)<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:25px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:17px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Comment se d\u00e9roule un projet de transcr\u00e9ation\u00a0?<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p>Toute transcr\u00e9ation repose \u00e0 la base, et dans le meilleur des cas, sur un atelier ou un briefing d\u00e9taill\u00e9 dans lequel nous d\u00e9finissons ensemble vos objectifs, vos attentes, vos groupes cibles et des informations de base sur les produits et l\u2019identit\u00e9 de la marque. Ensuite, nous travaillons avec vous pour \u00e9laborer une strat\u00e9gie de mise en \u0153uvre des projets de transcr\u00e9ation adapt\u00e9e \u00e0 votre entreprise. Ce n\u2019est qu\u2019apr\u00e8s que les chef\u00b7fes de projet sont en mesure de fournir des instructions d\u00e9taill\u00e9es aux \u00e9quipes de traduction marketing exp\u00e9riment\u00e9es de langue maternelle.<\/p>\n<p>La transcr\u00e9ation : <a href=\"https:\/\/www.oneword.de\/en\/transcreation-tips\/\">cinq conseils pour r\u00e9ussir une campagne internationale<\/a> (en anglais)<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:25px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:17px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Avantages des transcr\u00e9ations oneword<\/h3><\/div><div class=\"fusion-text fusion-text-6\"><ul>\n<li>Adaptation cr\u00e9ative de vos campagnes et de vos slogans dans la langue \u00e9trang\u00e8re en tenant compte des sp\u00e9cificit\u00e9s culturelles<\/li>\n<li>Am\u00e9lioration de la satisfaction et de la confiance de vos client\u00b7es<\/li>\n<li>Adaptation optimale au march\u00e9 cible<\/li>\n<li>\u00c9quipes de traduction et de transcr\u00e9ation marketing de langue maternelle<\/li>\n<\/ul>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type button-orange\" style=\"--button_accent_color:#f99d1c;--button_border_color:#f99d1c;--button_accent_hover_color:#82a0a7;--button_border_hover_color:#82a0a7;--button_gradient_top_color:rgba(249,157,28,0);--button_gradient_bottom_color:rgba(249,157,28,0);--button_gradient_top_color_hover:rgba(130,160,167,0);--button_gradient_bottom_color_hover:rgba(130,160,167,0);\" target=\"_self\" href=\"#closer\"><span class=\"fusion-button-text\">Demander un devis<\/span><i class=\"fa-chevron-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:25px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1312.48px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-testimonials clean awb-speech-bubble-show fusion-testimonials-2\" style=\"--awb-textcolor:#676362;--awb-backgroundcolor:#ffffff;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"12000\"><div class=\"reviews\"><div class=\"review active-testimonial avatar-above avatar-image\"><div class=\"testimonial-thumbnail\"><img decoding=\"async\" class=\"testimonial-image\" src=\"https:\/\/www.oneword.de\/wp-content\/uploads\/2018\/10\/panama-pr-gmbh.png\" width=\"300\" height=\"300\" \/><\/div><blockquote class=\"testimonials-shortcode-blockquote\"><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>\u00ab\u00a0oneword est notre partenaire fiable depuis plus de dix ans. S\u00fbre et respectueuse des d\u00e9lais, la soci\u00e9t\u00e9 nous permet de mettre en place des campagnes de promotion au niveau international. Notre collaboration se caract\u00e9rise par une grande flexibilit\u00e9 et par des comp\u00e9tences vari\u00e9es allant des cosm\u00e9tiques et des vins \u00e0 des sujets extr\u00eamement complexes tels que l\u2019usinage, la technologie de conditionnement et l\u2019industrie 4.0.\u00a0\u00bb<\/p>\n<\/div><\/div><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong>Linn\u00e9a Schattling<\/strong>, <span>Conseill\u00e8re en relations publiques, Panama PR GmbH<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"localisation\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 mobile-column nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:90px;--awb-padding-bottom:90px;--awb-flex-wrap:wrap;\" id=\"information\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-padding-right:12%;--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:15px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Localisation de sites web\u00a0: sites web et boutiques en ligne<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p>Vous souhaitez faire traduire votre site web\u00a0? Vous faites du commerce \u00e9lectronique international\u00a0? Les traductions professionnelles de sites web, plus pr\u00e9cis\u00e9ment appel\u00e9es localisations de sites web, sont d\u00e9terminantes pour la r\u00e9ussite d\u2019une entreprise sur le march\u00e9 international. La qualit\u00e9 de la traduction de votre site web et de votre boutique en ligne est d\u00e9terminante pour que les client\u00b7es \u00e9tranger\u00b7es potentiel\u00b7les d\u00e9couvrent votre entreprise et vos produits et pour qu\u2019ils et elles se d\u00e9cident \u00e0 prendre contact avec vous. Une pr\u00e9sence convaincante sur internet est la cl\u00e9 de vo\u00fbte de votre projet de localisation. Avec une traduction adapt\u00e9e au r\u00e9f\u00e9rencement (SEO), vous vous assurez que votre classement dans les moteurs de recherche est \u00e9galement avantageux sur le march\u00e9 cible en langue \u00e9trang\u00e8re. De plus, une gestion de projet rentable joue un r\u00f4le de plus en plus important en mati\u00e8re de localisation de contenus web.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:25px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:17px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Que signifie la localisation de sites web\u00a0?<\/h3><\/div><div class=\"fusion-text fusion-text-8\"><p>Pour localiser un site web, il ne suffit pas \u00ab\u00a0simplement\u00a0\u00bb de le faire traduire. La localisation de sites web implique l\u2019adaptation des contenus aux habitudes locales et aux conventions linguistiques d\u2019un pays ou d\u2019une r\u00e9gion pour le public local. La localisation consiste essentiellement en une adaptation linguistique et culturelle de la traduction. Cela concerne \u00e9galement les images, les couleurs, les expressions, les formules d\u2019adresse ou m\u00eame le sens de lecture. Si vous employez l\u2019espagnol europ\u00e9en pour le march\u00e9 mexicain, vous courez le risque qu\u2019un mot espagnol courant ait soudainement une connotation n\u00e9gative sur le march\u00e9 cible.<\/p>\n<p>Le niveau de \u00ab\u00a0localisation\u00a0\u00bb de votre site web traduit d\u00e9pend de divers facteurs et notamment de vos produits et services. Nos linguistes et nos expert\u00b7es culturel\u00b7les vous conseilleront avec professionnalisme afin de garantir le succ\u00e8s de votre site web au niveau international.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:25px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:17px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Avantages de la localisation de sites web avec oneword\u00a0:<\/h3><\/div><div class=\"fusion-text fusion-text-9\"><ul>\n<li>Des linguistes et des expert\u00b7es culturel\u00b7les de langue maternelle pour une traduction professionnelle du site web<\/li>\n<li>Une connaissance pr\u00e9cise du march\u00e9 et de votre secteur<\/li>\n<li>Une <a href=\"https:\/\/www.oneword.de\/fr\/traductions-selon-la-norme-ISO-17100\/\">qualit\u00e9 de traduction certifi\u00e9e selon la norme de qualit\u00e9\u00a0DIN\u00a0EN\u00a0ISO\u00a017100<\/a><\/li>\n<li>Am\u00e9lioration du r\u00e9f\u00e9rencement sur les moteurs de recherche gr\u00e2ce \u00e0 la traduction multilingue pour la SEO<\/li>\n<li>Gestion efficace de la localisation pour des co\u00fbt r\u00e9duits<\/li>\n<li>Laissez nos expert\u00b7es en localisation vous conseiller sur les \u00e9tapes n\u00e9cessaires \u00e0 la traduction de vos contenus web.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-4 fusion-button-default-span fusion-button-default-type button-orange\" style=\"--button_accent_color:#f99d1c;--button_border_color:#f99d1c;--button_accent_hover_color:#82a0a7;--button_border_hover_color:#82a0a7;--button_gradient_top_color:rgba(249,157,28,0);--button_gradient_bottom_color:rgba(249,157,28,0);--button_gradient_top_color_hover:rgba(130,160,167,0);--button_gradient_bottom_color_hover:rgba(130,160,167,0);\" target=\"_self\" href=\"#closer\"><span class=\"fusion-button-text\">Demander un devis<\/span><i class=\"fa-chevron-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:25px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1312.48px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-testimonials clean awb-speech-bubble-show fusion-testimonials-3\" style=\"--awb-textcolor:#676362;--awb-backgroundcolor:#ffffff;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"12000\"><div class=\"reviews\"><div class=\"review active-testimonial avatar-above avatar-image\"><div class=\"testimonial-thumbnail\"><img decoding=\"async\" class=\"testimonial-image\" src=\"https:\/\/www.oneword.de\/wp-content\/uploads\/2018\/10\/tourismus-marketing-niedersachsen.png\" width=\"300\" height=\"300\" \/><\/div><blockquote class=\"testimonials-shortcode-blockquote\"><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>\u00ab\u00a0Depuis maintenant pr\u00e8s de deux ans, nous r\u00e9alisons de nombreux projets de traduction avec oneword. J\u2019appr\u00e9cie la fiabilit\u00e9 en mati\u00e8re de communication, le respect des d\u00e9lais de livraison, mais avant tout la qualit\u00e9. De plus, le fait que les traductions sont r\u00e9alis\u00e9es en tenant compte de consid\u00e9rations SEO modernes est un v\u00e9ritable atout, et un crit\u00e8re de collaboration d\u00e9terminant, en ce qui nous concerne.\u00a0\u00bb<\/p>\n<\/div><\/div><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong>Claudia Witte<\/strong>, <span>Chef de projet en marketing international, TourismusMarketing Niedersachsen GmbH<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"seo\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 mobile-column nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:90px;--awb-padding-bottom:90px;--awb-flex-wrap:wrap;\" id=\"information\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-padding-right:12%;--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:15px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Pour vous trouver dans le monde entier\u00a0: les traductions SEO<\/h2><\/div><div class=\"fusion-text fusion-text-10\"><p>Aujourd\u2019hui, plus de 90\u00a0% de tous les visiteur\u00b7teuses de sites web dans le monde proviennent d\u2019une requ\u00eate de recherche pr\u00e9alablement soumise sur Google, Bing, Baidu, Yandex ou d\u2019autres moteurs de recherche. Un bon r\u00e9f\u00e9rencement sur les moteurs de recherche est donc le facteur de r\u00e9ussite n\u00b0\u00a01 pour la vente de vos produits et services. Il est inutile de r\u00e9aliser de gros investissements dans votre pr\u00e9sence en ligne si votre site web reste introuvable \u00e0 partir de \u00ab\u00a0mots-cl\u00e9s\u00a0\u00bb pertinents sur Google ou d\u2019autres moteurs de recherche. Pour accro\u00eetre leur visibilit\u00e9 dans les moteurs de recherche, de nombreuses entreprises ont recours \u00e0 la SEO (Search Engine Optimization). Vous utilisez probablement d\u00e9j\u00e0 le r\u00e9f\u00e9rencement pour votre site web existant et essayez d\u2019obtenir un bon classement par l\u2019utilisation de certains mots-cl\u00e9s en fran\u00e7ais. Mais qu\u2019en est-il de votre pr\u00e9sence internationale sur le web\u00a0? Le comportement de recherche des visiteur\u00b7euses internationales\u00b7aux de votre site web est largement influenc\u00e9 par leur culture et leur langue. La traduction de votre site web pour la SEO, appel\u00e9e \u00ab\u00a0optimisation multilingue pour les moteurs de recherche\u00a0\u00bb (MSEO), exige par cons\u00e9quent plus qu\u2019une simple traduction.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:25px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:17px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Qu\u2019est-ce qu\u2019une traduction SEO\u00a0?<\/h3><\/div><div class=\"fusion-text fusion-text-11\"><p>La traduction SEO ou optimisation multilingue pour les moteurs de recherche (MSEO) consiste \u00e0 traduire des sites web, des blogs et des pages de renvoi en tenant compte du r\u00e9f\u00e9rencement. Elle vise \u00e0 adapter le contenu aux habitudes de recherche exactes et aux conditions locales du march\u00e9 cible, afin que votre groupe cible vous trouve en premier lieu sur le web. Elle comprend non seulement l\u2019optimisation des textes visibles pour votre groupe cible, mais aussi la traduction pour la SEO des m\u00e9tadonn\u00e9es.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:25px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:17px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Comment se d\u00e9roule une traduction SEO\u00a0?<\/h3><\/div><div class=\"fusion-text fusion-text-12\"><p>oneword GmbH a d\u00e9velopp\u00e9 un flux de travail garantissant que les mots-cl\u00e9s dans la langue \u00e9trang\u00e8re refl\u00e8tent le comportement de recherche et les particularit\u00e9s du march\u00e9 cible. Selon que vous disposez ou non d\u2019une strat\u00e9gie de r\u00e9f\u00e9rencement dans la langue source, nous commen\u00e7ons par rechercher et analyser les mots-cl\u00e9s et les contenus dans la langue source. Nous proc\u00e9dons ensuite \u00e0 une recherche et \u00e0 une analyse des mots-cl\u00e9s dans la langue \u00e9trang\u00e8re ainsi qu\u2019\u00e0 une analyse du march\u00e9 cible et des habitudes de recherche locales. Nos \u00e9quipes de traduction sp\u00e9cialis\u00e9es de langue maternelle et exp\u00e9riment\u00e9es en SEO int\u00e8grent naturellement les mots-cl\u00e9s identifi\u00e9s dans la traduction des contenus de pages (textes visibles des sites web) et dans les m\u00e9tadonn\u00e9es (informations d\u2019arri\u00e8re-plan d\u2019un site web destin\u00e9es aux moteurs de recherche). Cela vous permet d\u2019\u00eatre trouv\u00e9 avec vos contenus \u00e0 l\u2019\u00e9tranger et de r\u00e9ussir sur le march\u00e9 cible.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:25px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:17px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Que faut-il rechercher dans une traduction marketing de sites web pour la SEO\u00a0?<\/h3><\/div><div class=\"fusion-text fusion-text-13\"><p>Afin d\u2019am\u00e9liorer votre visibilit\u00e9 en ligne, il convient de respecter bon nombre d\u2019aspects techniques et d\u2019aspects li\u00e9s au contenu. Du point de vue du contenu, vos textes doivent \u00eatre actuels, uniques, pertinents et structur\u00e9s, avec un titre accrocheur. Par ailleurs, l\u2019optimisation SEO des m\u00e9tadonn\u00e9es et des images est \u00e9galement n\u00e9cessaire pour obtenir de bons r\u00e9sultats de r\u00e9f\u00e9rencement. En outre, tous les pays n\u2019utilisent pas le m\u00eame moteur de recherche, ce qui entra\u00eene \u00e9galement des exigences diff\u00e9rentes. Si Google est le grand leader en Europe, aux \u00c9tats-Unis, Bing et Yahoo poss\u00e8dent une part de march\u00e9 non n\u00e9gligeable. Par ailleurs, en Russie et en Chine, Yandex et Baidu font partie des favoris.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:25px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-bottom:17px;\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Vue d\u2019ensemble\u00a0: comment faire traduire votre site web pour la SEO<\/h4><\/div><div class=\"fusion-text fusion-text-14\"><ul>\n<li>Conseils d\u2019une \u00e9quipe comp\u00e9tente compos\u00e9e d\u2019expert\u00b7es en r\u00e9f\u00e9rencement, de traducteur\u00b7trices sp\u00e9cialis\u00e9\u00b7es de langue maternelle, de chef\u00b7fes de projet et de responsables de la qualit\u00e9<\/li>\n<li>D\u00e9veloppement d\u2019un flux de travail personnalis\u00e9 pour votre projet<\/li>\n<li>Int\u00e9gration de vos objectifs dans la recherche et l\u2019analyse des mots-cl\u00e9s<\/li>\n<li>Prise en compte des facteurs influen\u00e7ant vos performances en ligne (conditions culturelles du march\u00e9 cible et position de d\u00e9part de la concurrence dans le pays cible)<\/li>\n<li>\u00c9dition de vos textes par des traducteur\u00b7trices sp\u00e9cialis\u00e9\u00b7es de langue maternelle ayant des comp\u00e9tences en mati\u00e8re de SEO<\/li>\n<li>Garantie de qualit\u00e9 gr\u00e2ce \u00e0 une triple <a href=\"https:\/\/www.oneword.de\/fr\/traductions-selon-la-norme-ISO-17100\/\">assurance qualit\u00e9 en conformit\u00e9 avec la norme DIN EN ISO 17100<\/a><\/li>\n<li>Int\u00e9gration de mots-cl\u00e9s dans le texte sans influencer n\u00e9gativement le flux de lecture<\/li>\n<li>Inclusion des mots-cl\u00e9s d\u00e9finis dans les m\u00e9tadonn\u00e9es et les images<\/li>\n<\/ul>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a href=\"https:\/\/www.oneword.de\/wp-content\/uploads\/2021\/10\/SEO_2_FR-scaled.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[de68faa7582819e35a6]\" data-title=\"SEO_2_FR\" title=\"SEO_2_FR\"><img decoding=\"async\" width=\"2560\" height=\"1440\" alt=\"Processus Traductions SEO\" src=\"https:\/\/www.oneword.de\/wp-content\/uploads\/2021\/10\/SEO_2_FR-scaled.jpg\" class=\"img-responsive wp-image-28067\" srcset=\"https:\/\/www.oneword.de\/wp-content\/uploads\/2021\/10\/SEO_2_FR-200x113.jpg 200w, https:\/\/www.oneword.de\/wp-content\/uploads\/2021\/10\/SEO_2_FR-400x225.jpg 400w, https:\/\/www.oneword.de\/wp-content\/uploads\/2021\/10\/SEO_2_FR-600x338.jpg 600w, https:\/\/www.oneword.de\/wp-content\/uploads\/2021\/10\/SEO_2_FR-800x450.jpg 800w, https:\/\/www.oneword.de\/wp-content\/uploads\/2021\/10\/SEO_2_FR-1200x675.jpg 1200w, https:\/\/www.oneword.de\/wp-content\/uploads\/2021\/10\/SEO_2_FR-scaled.jpg 2560w\" sizes=\"(max-width: 1023px) 100vw, 800px\" \/><\/a><\/span><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type button-orange\" style=\"--button_accent_color:#f99d1c;--button_border_color:#f99d1c;--button_accent_hover_color:#82a0a7;--button_border_hover_color:#82a0a7;--button_gradient_top_color:rgba(249,157,28,0);--button_gradient_bottom_color:rgba(249,157,28,0);--button_gradient_top_color_hover:rgba(130,160,167,0);--button_gradient_bottom_color_hover:rgba(130,160,167,0);\" target=\"_self\" href=\"#closer\"><span class=\"fusion-button-text\">Demander un devis<\/span><i class=\"fa-chevron-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:25px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 no-padding nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:17px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><span style=\"font-weight: 400;\">Cela pourrait \u00e9galement vous int\u00e9resser<\/span><\/h3><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 mobile-column nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-flex-wrap:wrap;\" id=\"services\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first square long-head fusion-column-inner-bg-wrapper\" style=\"--awb-inner-bg-size:cover;--awb-border-color:#e5e5e5;--awb-border-top:0px;--awb-border-right:0px;--awb-border-bottom:0px;--awb-border-left:0px;--awb-border-style:solid;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/www.oneword.de\/en\/other-industries\/tourism-translations\/\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last double-head\" style=\"--awb-padding-top:20px;--awb-padding-right:11px;--awb-padding-bottom:48px;--awb-padding-left:25px;--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Traduction touristique par des expert\u00b7es (en anglais)<\/h4><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-image-element fusion-image-align-right in-legacy-container\" style=\"text-align:right;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\" style=\"margin-left:25px;float:right;\"><img decoding=\"async\" width=\"750\" height=\"800\" title=\"Webseitenlokalisierung\" src=\"https:\/\/www.oneword.de\/wp-content\/uploads\/2018\/10\/webseitenlokalisierung-lokalisierungstools.jpg\" alt class=\"img-responsive wp-image-10391\" srcset=\"https:\/\/www.oneword.de\/wp-content\/uploads\/2018\/10\/webseitenlokalisierung-lokalisierungstools-200x213.jpg 200w, https:\/\/www.oneword.de\/wp-content\/uploads\/2018\/10\/webseitenlokalisierung-lokalisierungstools-400x427.jpg 400w, https:\/\/www.oneword.de\/wp-content\/uploads\/2018\/10\/webseitenlokalisierung-lokalisierungstools-600x640.jpg 600w, https:\/\/www.oneword.de\/wp-content\/uploads\/2018\/10\/webseitenlokalisierung-lokalisierungstools.jpg 750w\" sizes=\"(max-width: 1023px) 100vw, 750px\" \/><\/span><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last services-text\" style=\"--awb-padding-top:10px;--awb-padding-right:25px;--awb-padding-bottom:15px;--awb-padding-left:25px;--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-15\"><p style=\"text-align: center;\">Traductions sp\u00e9cialis\u00e9es pour le secteur du voyage et du tourisme &#8211; convaincre par l\u2019\u00e9motion.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_3 1_3 fusion-one-third square long-head fusion-column-inner-bg-wrapper\" style=\"--awb-inner-bg-size:cover;--awb-border-color:#e5e5e5;--awb-border-top:0px;--awb-border-right:0px;--awb-border-bottom:0px;--awb-border-left:0px;--awb-border-style:solid;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/www.oneword.de\/en\/international-localisation\/\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last double-head\" style=\"--awb-padding-top:20px;--awb-padding-right:11px;--awb-padding-bottom:48px;--awb-padding-left:25px;--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-20 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Conseils pour une internationalisation r\u00e9ussie (en anglais)<\/h4><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-image-element fusion-image-align-right in-legacy-container\" style=\"text-align:right;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\" style=\"margin-left:25px;float:right;\"><img decoding=\"async\" width=\"750\" height=\"800\" title=\"international-seo-kreis\" src=\"https:\/\/www.oneword.de\/wp-content\/uploads\/2018\/07\/international-seo-kreis-10.jpg\" alt class=\"img-responsive wp-image-8686\" srcset=\"https:\/\/www.oneword.de\/wp-content\/uploads\/2018\/07\/international-seo-kreis-10-200x213.jpg 200w, https:\/\/www.oneword.de\/wp-content\/uploads\/2018\/07\/international-seo-kreis-10-400x427.jpg 400w, https:\/\/www.oneword.de\/wp-content\/uploads\/2018\/07\/international-seo-kreis-10-600x640.jpg 600w, https:\/\/www.oneword.de\/wp-content\/uploads\/2018\/07\/international-seo-kreis-10.jpg 750w\" sizes=\"(max-width: 1023px) 100vw, 750px\" \/><\/span><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last services-text\" style=\"--awb-padding-top:10px;--awb-padding-right:25px;--awb-padding-bottom:15px;--awb-padding-left:25px;--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-16\"><p style=\"text-align: center;\">Dans le blog, notre responsable des ventes donne des conseils pour une localisation professionnelle.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last square long-head fusion-column-inner-bg-wrapper\" style=\"--awb-inner-bg-size:cover;--awb-border-color:#e5e5e5;--awb-border-top:0px;--awb-border-right:0px;--awb-border-bottom:0px;--awb-border-left:0px;--awb-border-style:solid;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/www.oneword.de\/fr\/tape-traductions%20automatiques\/\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last double-head\" style=\"--awb-padding-top:20px;--awb-padding-right:11px;--awb-padding-bottom:48px;--awb-padding-left:25px;--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-21 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">R\u00e9duction des co\u00fbts gr\u00e2ce \u00e0 la traduction automatique et \u00e0 la post-\u00e9dition<\/h4><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-image-element fusion-image-align-right in-legacy-container\" style=\"text-align:right;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\" style=\"margin-left:25px;float:right;\"><img decoding=\"async\" width=\"750\" height=\"800\" title=\"maschinelle-uebersetzung-mit-neuronalen-Netzen\" src=\"https:\/\/www.oneword.de\/wp-content\/uploads\/2020\/08\/maschinelle-uebersetzung-mit-neuronalen-Netzen.jpg\" alt class=\"img-responsive wp-image-18642\" srcset=\"https:\/\/www.oneword.de\/wp-content\/uploads\/2020\/08\/maschinelle-uebersetzung-mit-neuronalen-Netzen-200x213.jpg 200w, https:\/\/www.oneword.de\/wp-content\/uploads\/2020\/08\/maschinelle-uebersetzung-mit-neuronalen-Netzen-400x427.jpg 400w, https:\/\/www.oneword.de\/wp-content\/uploads\/2020\/08\/maschinelle-uebersetzung-mit-neuronalen-Netzen-600x640.jpg 600w, https:\/\/www.oneword.de\/wp-content\/uploads\/2020\/08\/maschinelle-uebersetzung-mit-neuronalen-Netzen.jpg 750w\" sizes=\"(max-width: 1023px) 100vw, 750px\" \/><\/span><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-6 fusion_builder_column_inner_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last services-text\" style=\"--awb-padding-top:10px;--awb-padding-right:25px;--awb-padding-bottom:15px;--awb-padding-left:25px;--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-17\"><p style=\"text-align: center;\">D\u00e9couvrez comment la traduction automatique permet de gagner du temps et de l\u2019argent.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" id=\"closer\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_2_5 2_5 fusion-two-fifth fusion-column-first competence\" style=\"--awb-padding-top:8%;--awb-padding-right:10%;--awb-padding-bottom:5%;--awb-padding-left:38%;--awb-bg-color:#82a0a7;--awb-bg-color-hover:#82a0a7;--awb-bg-image:url(&#039;https:\/\/www.oneword.de\/wp-content\/uploads\/2018\/06\/lightbulb-icon.png&#039;);--awb-bg-position:left center;--awb-bg-repeat:repeat-y;width:40%;width:calc(40% - ( ( 4% ) * 0.4 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.oneword.de\/wp-content\/uploads\/2018\/06\/lightbulb-icon.png\"><div class=\"fusion-title title fusion-title-22 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-margin-bottom:32px;\"><h5 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Am\u00e9liorez votre image \u00e0 l\u2019\u00e9chelle mondiale gr\u00e2ce au jargon d\u2019entreprise<\/h5><\/div><div class=\"fusion-text fusion-text-18\"><p>Vos client\u00b7es doivent comprendre vos produits et services. Cela renforce votre image et la confiance de vos client\u00b7es. Toute incoh\u00e9rence dans votre langage d\u2019entreprise ou tout manque d\u2019homog\u00e9n\u00e9it\u00e9 dans votre orthographe, dans la description de vos produits ou dans vos slogans entra\u00eenent des malentendus, et la bonne impression et la qualit\u00e9 qu\u2019inspirent votre entreprise en p\u00e2tissent. Gr\u00e2ce \u00e0 une <a href=\"https:\/\/www.oneword.de\/fr\/gestion-terminologique\/\">gestion de la terminologie<\/a> simple mais efficace, nous vous montrons comment marquer des points aupr\u00e8s de vos client\u00b7es gr\u00e2ce \u00e0 un langage d\u2019entreprise standardis\u00e9.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_3_5 3_5 fusion-three-fifth fusion-column-last contact\" style=\"--awb-padding-top:8%;--awb-padding-right:30%;--awb-padding-bottom:5%;--awb-padding-left:10%;--awb-bg-color:#f99d1c;--awb-bg-color-hover:#f99d1c;--awb-bg-size:cover;width:60%;width:calc(60% - ( ( 4% ) * 0.6 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-23 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-margin-bottom:39px;\"><h5 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Angebot anfordern &#8211; FR<\/h5><\/div>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5-o1\" lang=\"de-DE\" dir=\"ltr\" data-wpcf7-id=\"5\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/fr\/wp-json\/wp\/v2\/pages\/10695#wpcf7-f5-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Kontaktformular\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"5\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.4\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"de_DE\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"contact-form\">\n\t<div class=\"fusion-builder-row fusion-row\">\n\t\t<div class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_2  fusion-one-half fusion-column-first 1_2\">\n\t\t\t<div class=\"fusion-column-wrapper\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"anfrage-anliegen\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"anfrage-anliegen\"><option value=\"Ihr Anliegen *\">Ihr Anliegen *<\/option><option value=\"\u00dcbersetzung\/ Lokalisierung\">\u00dcbersetzung\/ Lokalisierung<\/option><option value=\"Terminologie\">Terminologie<\/option><option value=\"Maschinelle \u00dcbersetzung\">Maschinelle \u00dcbersetzung<\/option><option value=\"Post-Editing (MTPE)\">Post-Editing (MTPE)<\/option><option value=\"International SEO\">International SEO<\/option><option value=\"Transkreation\">Transkreation<\/option><option value=\"Technologien\/Prozesse\">Technologien\/Prozesse<\/option><option value=\"Beratung\">Beratung<\/option><option value=\"Preisliste\">Preisliste<\/option><option value=\"Sonstiges\">Sonstiges<\/option><\/select><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"fusion-column-wrapper\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"anfrage-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Vor- und Nachname *\" value=\"\" type=\"text\" name=\"anfrage-name\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"fusion-column-wrapper\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"anfrage-firma\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Firma *\" value=\"\" type=\"text\" name=\"anfrage-firma\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"fusion-column-wrapper\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"anfrage-mail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-Mail-Adresse *\" value=\"\" type=\"email\" name=\"anfrage-mail\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"fusion-column-wrapper\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"anfrage-telefon\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Telefonnummer *\" value=\"\" type=\"text\" name=\"anfrage-telefon\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_2  fusion-one-half 1_2\">\n\t\t\t<div class=\"fusion-column-wrapper\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"anfrage-text\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Ihre Nachricht (inkl. einer Angabe zur gew\u00fcnschten Sprache)\" name=\"anfrage-text\"><\/textarea><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"fusion-column-wrapper\">\n\t\t\t\t<p><span id=\"wpcf7-69d49771a62b8-wrapper\" class=\"wpcf7-form-control-wrap vogelnest-wrap\" style=\"display:none !important; visibility:hidden !important;\"><label for=\"wpcf7-69d49771a62b8-field\" class=\"hp-message\">Bitte lasse dieses Feld leer.<\/label><input id=\"wpcf7-69d49771a62b8-field\"  class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"vogelnest\" value=\"\" size=\"40\" tabindex=\"-1\" autocomplete=\"new-password\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"fusion-builder-row fusion-row privacy\">\n\t\t<div class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1  fusion-one-full 1_1\">\n\t\t\t<div class=\"fusion-column-wrapper\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"anfrage-datenschutz\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"anfrage-datenschutz[]\" value=\"Ich bin damit einverstanden, dass mich die oneword GmbH kontaktiert und meine angegebenen Daten speichert.\" \/><span class=\"wpcf7-list-item-label\">Ich bin damit einverstanden, dass mich die oneword GmbH kontaktiert und meine angegebenen Daten speichert.<\/span><\/span><\/span><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"fusion-builder-row fusion-row\">\n\t\t<div class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_5  fusion-one-fifth 1_5\">\n\t\t\t<div class=\"fusion-column-wrapper send-form\">\n\t\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Anfrage abschicken\" \/>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"fusion-alert alert custom alert-custom fusion-alert-center wpcf7-response-output fusion-alert-capitalize awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" style=\"--awb-border-size:1px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"fusion-alert-content\"><\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">&times;<\/button><\/div>\n<\/form>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div>\n<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"content-type":"","footnotes":""},"class_list":["post-10695","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Traduction marketing avec votre jargon d\u2019entreprise individuel<\/title>\n<meta name=\"description\" content=\"Qu\u2019il s\u2019agisse de transcr\u00e9ation, de traduction SEO, de localisation ou d\u2019autres textes marketing\u00a0: oneword est votre partenaire en mati\u00e8re de traduction marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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