Website localisation
Tap into international target markets with multilingual websites.
Global expansion through efficiently translated websites and online shops.
Your website is your company’s calling card. The team at oneword will professionally localise it into multiple languages and adapt your marketing messages and content to ensure they are culturally appropriate for the target audience.
Our certifications:
Our services at a glance.
Website localisation with oneword offers the following benefits:
Technical documents such as user manuals must be written in a way that is clear and easy for the user to understand. In addition to a good understanding of the language, this requires knowledge of the domain and the correct specialised terminology, which in turn necessitates highly qualified editors, technical translators and proofreaders, as well as high quality standards.
Website localisation: Websites and online shops
A website localisation service is worthwhile for:
When translating websites for marketing purposes, even minor differences in language usage, wordplay, preferences or cultural conventions can alter the impact of web content in a target market.
For example, if you use European Spanish for the Mexican target market, a word commonly used in Spain such as "ordenador" ("computer") may seem unfamiliar to Mexican consumers, as "computadora" is the standard term in Mexico.
Localisation services and professional transcreation of websites and online shops not only prevent confusion and negative connotations, but also ensure an authentic brand presence and align with the user behaviour of your target audience.
If you're unsure to what extent your website needs to be localised,
our language and culture experts will help you find the best solution for your localisation project.
This is how we carry out your translation project:
1. Planning well in advance
Internationalisation and localisation begin even before the translation of your website takes place. Good preparation prevents postponed deadlines and delayed launches.
2. Comprehensive appraisal
Together, we will identify all the relevant content and requirements. We also identify potential pitfalls in your localisation process.
3. Review of CMS and workflows
We review editing options, functionalities, processes, file formats and technical requirements within the CMS.
4. Analysis of text structure and keywords
We scrutinise the structure of the text, technical terms and keyword lists, and, where necessary, carry out an SEO analysis of the source page and source language.
5. Completeness tests
We carry out a test run to ensure that all texts and text elements have been fully captured and comply with the specifications.
6. Review of visual content
We check whether images, symbols and colour schemes are suitable for the target audience or whether they could be optimised.
7. Website localisation and quality assurance
Our professional translators localise all content specifically for the relevant target market. It is then checked by professional proofreaders. This is how we ensure that the target language, tone and cultural fit are right, and that the content is translated consistently and in line with the brand.
Our services at a glance.
Multilingual SEO translation
If your website is intended to appeal to an international audience, search engine optimisation aimed solely at a single national market will not suffice. It's crucial that translations, advertising copy, keywords and search engine requirements are consistently tailored to each target market in order to achieve long-term market success.
Multilingual SEO translation offers the following benefits, amongst others:
Would you like to find out how we, as a translation service provider, can help you with SEO translations?
If so, take a look at our services in the area of multilingual SEO.
FAQs
What's the difference between website localisation and website translation?
A website translation accurately conveys content from one language to another, laying the foundations for an international presence. When it comes to website localisation, we go one step further and also adapt the content to the customs, linguistic conventions and expectations of the target market. This ensures that the website is not only understood, but also has a compelling impact on the local audience.
Why is website localisation important for businesses?
Most people prefer to shop or look for information online in their own language. A professionally localised website also builds trust and reduces barriers to purchase. At the same time, you’ll boost your visibility on international search engines and tap into new markets much more effectively.
Which languages should be prioritised during website localisation?
This varies from company to company. English is generally given the highest priority, because it is regarded as the international language of business and reaches a wide audience in many markets. However, you should not neglect other languages if you want to export globally.
How do businesses ensure that their message gets across in other languages?
By not just translating, but transcreating. In transcreation, the message is adapted culturally and linguistically so that it has the same impact in the target market as it does in the original. It's also worth integrating client reviews from the relevant countries or subsidiaries to ensure the content is authentic and relevant.
What aspects of the target market should be researched before localising a website?
Companies should clarify in advance which languages are actually required and what cultural norms or legal requirements apply in the target market. They should also examine what export and import options the CMS offers, how content is processed technically, and whether internal reviewers can be integrated into quality assurance.
Let’s discuss your next project!
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