Translations for e-commerce and online retail
E-commerce translations to help sell your products internationally.
Product descriptions, category texts and shop systems – translated and localised for international markets.
Good translation is key to the success of your e-commerce shop abroad
Two-thirds of all online shoppers will only make a purchase if product information is available in their native language. 80 percent consciously judge the provider’s credibility based on the linguistic quality of the content. Literal translation is not enough for this. Product descriptions must be compelling in the target market, category pages must be discoverable on local search engines and communication must build trust from the product title right through to order confirmation. That is precisely what professional, consistently localised e-commerce translations achieve.
These clients put their trust in oneword:
Our certifications:
How to grow your webshop beyond language barriers
Professional translators who know your market
You’ll receive product texts from professional translators who understand the e-commerce language – and know how purchasing decisions work in your target market. Tailored to your specifications, your terminology and your industry.
Processes you can rely on
Our procedures are ISO 17100- and ISO 18587-certified. For you, this means every project is handled in a structured and transparent manner, with no surprises.
Dedicated points of contact – from start to finish
You won’t have to explain what it’s all about every single time. Your project will be managed by dedicated project managers who are familiar with your requirements, terminology and processes.
Scalable even for large volumes
Seasonal campaign, a product launch or a complete relaunch: We deliver on time even when volumes are high – and use artificial intelligence-powered processes (oneMTPE) wherever they save you time and money, without compromising on quality.
SEO – tailored to your target market too
Your content is not only translated but, subject to agreement, optimised for local search engines – using keywords that people actually search for in your target country. This will help you maintain the visibility you have built up in your home market.
How to grow your webshop beyond language barriers
Product descriptions that encourage clients to buy
If your product descriptions and product catalogues are tailored to the expectations, search habits and purchase motives of your target audience in the relevant target country, you will boost your conversion rate – not just your reach.
Visibility in local search engines
In consultation with you, we research the relevant keywords for each target country and incorporate them directly into the translation output. This ensures your webshop remains visible in local search engines even after localisation – optimised for search engines right from the start.
Consistent brand communication in every language
Using a jointly developed glossary or terminology database and translation memories, we ensure your product names, brand terms and keywords are used consistently in every target language. This protects your brand and saves you money in the long term.
Less work for you
On request, we can integrate directly with your shop system or CMS. This way, content is fed automatically into the translation process – without the need for manual handover, without any disruption to the workflow or any unnecessary coordination effort on your part.
Trust delivers results.
Find out what our clients have to say about working with us.
"What really impresses us as a global company in our day-to-day work is the consistently high quality of the collaboration. AI translation using MTPE not only works well for us from a technical point of view, but also delivers reliable results when it comes to content. The connector between our CMS and oneTask, in particular, substantially enhances efficiency – so processes run stably and much more smoothly. "This saves time and gives us peace of mind in our day-to-day operations."
Andre Korff
Head of Communication Concepts IAM, HELLA GmbH & Co. KGaA
"For over a decade, we have valued oneword as a reliable partner in a wide range of areas, including terminology and data management, machine translation and artificial intelligence, as well as a diverse range of translation and language services. For us, professional, trusting and mutually beneficial collaboration is the key to a stable partnership that delivers high-quality results."
Dr. Christopher Kurz
Head of Translation Management, ENERCON Global GmbH
"oneword has been working with us for many years now as an expert and reliable partner in translation management. Our collaboration is characterised by professionalism, commitment and high quality standards. We particularly value their technical expertise in project management, as well as their innovative strength and commitment to continuous improvement. Whether it’s AI, MTPE or international review processes, oneword delivers impressive solutions tailored to your needs."
Nikolina Čabraja
Manager Translation & Language Management, Phoenix Contact GmbH & Co. KG
"At oneword, you quickly get the feeling that you’re working with people who really know their stuff – both in the traditional language services sector as well as in the field of AI-supported translation processes. Technical questions are not only answered, but also clearly categorised and thought through in a meaningful way. It’s at this intersection of language, technology and processes that their experience really shines through. This builds trust and makes working together a pleasant and productive experience."
Andre Korff
Head of Communication Concepts IAM, HELLA GmbH & Co. KGaA
"oneword is always a reliable partner for us. Projects are always handled promptly and competently, whilst always keeping our often challenging deadlines in mind. At oneword, every member of the team is always willing to listen to our needs and works with us to find the right solution through constructive dialogue. What I really appreciate about oneword is that translation jobs are always delivered on time, if not ahead of schedule. Thank you for your valuable cooperation."
Christian Derse
Team Lead Technical Writer, medion GmbH
"We have been working closely with oneword for several years now. We have no hesitation in approaching oneword even with complex requests, as they possess a high level of specialist expertise and the team keeps our specific requirements firmly in mind, providing comprehensive and purposeful advice. The excellent customer service is also particularly worth highlighting."
Lucia Laurer
Translation Management, implantcast GmbH
FAQs
What kind of content do you translate for online shops?
We translate product descriptions, category texts, checkout communication, newsletters, legal documents and product catalogues. On request, we can also handle the localisation of shop system elements.
What is the difference between translation and localisation in e-commerce?
A translation conveys the content linguistically correctly into the target language. Localisation goes even further: it adapts product descriptions, product names, units of measurement, currencies and cultural references so that your webshop feels like a local offering in the target market, rather than something that has merely been translated.
How do you ensure that my brand language is used consistently?
We work with terminology databases and translation memories, which we build and maintain in collaboration with you – tailored to your products and your industry. This ensures product names, keywords and brand terms remain consistent in every target language – even over long project periods.
Do you also take SEO for the target market into account when producing the translation?
Yes. On request, we can incorporate relevant keywords for your target country and optimise content for local search engines – so your webshop can be found.
How does a translation project for an online shop play out at oneword?
We take note of your requirements and draw up a quote. Our project managers oversee the project from start to finish. On request, we can provide automated connection to your online shop system.
Professional translation for all your needs.
Let’s discuss your next project!
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