Marketing translation

Reach clients worldwide with the right advertising message.

Greater advertising effectiveness through localisation by native speakers.

The team at oneword provides culturally adapted and SEO-optimised marketing translations of various assets, such as advertising materials, website text, e-commerce content and press releases.

Our certifications:

Choosing oneword for your marketing translation needs offers the following benefits:

  • Native-speaking professional translators
  • A clear focus on the target market, culture and local search behaviour
  • Certified translation processes in accordance with ISO 17100 and ISO 18587
  • Improved visibility through multilingual SEO translation
  • Efficient localisation management
  • Personalised advice from our language experts
  • Consistent corporate language thanks to style guides and terminology management
  • Foreign-language typesetting/DTP in all languages

Marketing translation and brand communication play a decisive role in determining whether your message has the desired impact on your target audience or not.

Whilst standard translation mainly "explains", marketing copy must above all persuade – and this can only be achieved with linguistic sensitivity, industry experience and cultural knowledge of the target countries.

A professional marketing translation from oneword can:

Convey emotions and attitudes, rather than merely content.
Retain the advertising messages of the source text whilst taking cultural nuances into account.
Optimise content individually for global audiences, rather than using a one-size-fits-all approach.
Strengthen trust, brand recognition and brand loyalty.
Use keywords in foreign languages to increase international reach.
Take into account your corporate language and other stylistic guidelines.

We offer marketing translation in three different areas:

  1. Transcreation of advertising materials
  2. Localisation of websites and online shops
  3. Multilingual SEO translation

Transcreation of advertising materials

The success of international advertising campaigns depends heavily on how creatively you adapt your advertising materials into the target language. Marketing materials such as advertising slogans or content for social media, print media and TV cannot be translated word for word.

Wordplay, tone and idioms must be reworked by native speakers in the target market without altering the core message.

Professional transcreation offers the following benefits, amongst others:

Brand-appropriate adaptation rather than a word-for-word translation
A culturally appropriate approach with consistent impact
Greater relevance, acceptance and conversion rates in the target market

As a translation service provider, we support marketing teams with the transcreation of international campaign content.

Learn more about the benefits and our approach to transcreation.

A smaller budget or other requirements?

As well as transcreation, oneword also offers standard translation of marketing materials such as leaflets, brochures and other texts. This is particularly suitable for companies with a smaller budget or for texts where the tone is of secondary importance.

Please get in touch with us to learn more about this service.

Localisation of websites and online shops

Even small differences in word choice, writing style or cultural conventions can alter the impact of your website or online shop in a target market. Professional website localisation not only strengthens your brand presence, but also optimises the user experience for visitors from all over the world.

Website localisation offers the following benefits, amongst others:

Consistent translation of all content (terminology, tone, language variants)
Avoidance of misleading connotations, e.g. in wordplay
Authentic communication with the target audience in the relevant market

Are you curious to find out whether the localisation of your website might be of interest to you?

Then take a look at our services in the field of website localisation. Our language experts will be happy to advise you.

Multilingual SEO translation

If your website is intended to reach an international audience, SEO optimisation for one country alone is not enough. To achieve genuine market success, you must also ensure that the translation tailors your advertising copy, keywords and search engine requirements to the relevant target market.

Multilingual SEO translation offers the following benefits, amongst others:

Specific cultural and linguistic characteristics are taken into account
International visibility for your brand on search engines
An optimised user experience and higher conversion rates across all markets

Would you like to find out when global SEO translation is worthwhile and how we, as a translation service provider, can help you implement it?

Then take a look at our services in the field of multilingual SEO.

FAQs

Why are the localisation and transcreation of marketing materials important?

Localisation and transcreation ensure that marketing messages are relevant, credible and effective in every target market. They help to avoid cultural misunderstandings, build trust and present your brand in the way you want it to be perceived. The result is more effective campaigns, higher engagement rates and a stronger connection with international audiences.

What's the difference between marketing translation and transcreation?

In marketing translation, content is consistently rendered in the company’s style and adapted both linguistically and culturally so that it comes across as natural and familiar. This includes, amongst other things, blog posts, white papers, landing pages, press releases and social media content. In transcreation, texts are deliberately reworded when a direct translation would not have the full desired effect. Slogans, campaigns, headlines, TV adverts and emotional messages in particular benefit from this approach.

In which languages does oneword offer translation services for advertising and marketing copy?

With more than 80 languages and 160 language combinations, we can help you reach 93% of the world’s population. Simply let us know which languages you need your texts translated into, and our native speaker professional translators will take care of it.

How much experience does oneword have in the field of marketing translation?

Marketing translation has been an integral part of our day-to-day work ever since oneword was founded. We often provide translations for a company in multiple domains, such as marketing and technical documentation.

Can I have a campaign translated into several languages at the same time?

Absolutely. Our team specialises in providing translations of campaigns into several languages simultaneously and seamlessly coordinating their implementation. In fact, most of our clients commission translations in all languages at once.

Marketing translations for all your needs.

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