Transcreation
Inspire clients worldwide with creative content that reflects your brand’s style.
Professionally adapted advertising materials for high-impact international campaigns.
Advertising has a lasting impact on your company’s image. However, print adverts, slogans and campaigns require more than just simple translation. The team at oneword creatively adapts your source texts for the target market and strengthens your brand communication.
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Choosing oneword for your transcreation needs offers the following benefits:
Transcreation of advertising materials and other content
If you've put effort into developing marketing materials or specific brand content, then you'll want to ensure they work just as well in other markets as they do in the original.
Rather than rewriting all your content from scratch, you can adapt your campaigns to the specific needs and expectations of international target audiences through transcreation.
Our marketing translators translate your marketing materials in such a way that each source text retains its core message and that the right connotations and values are effectively conveyed in the target language.
Our services at a glance.
Transcreation is worthwhile for:
Are you curious to find out whether transcreation might be worthwhile for your business? Then get in touch with us. Our experts will be happy to help you
Transcreation: Five tips for the path to a successful international campaign
This is how we carry out your transcreation project:
1. In-depth briefing or workshop
Together, we define objectives, expectations, tone, target audiences and relevant information about the product and brand identity.
2. Analysis and consolidation of the fundamentals
We organise all content in a structured way to lay a solid foundation for the transcreation of advertising and marketing copy.
3. Development of a customised strategy
We develop an effective approach to your transcreation projects that is perfectly tailored to your business.
4. Briefing of transcreators
Based on the previously defined strategy, your project manager briefs native-speaking experts in the translation industry.
5. Translation and adaptation to the target market
Our language experts transcreate all content with precision, tailoring it to the requirements of the target markets.
6. Quality assurance and consistency checks
Depending on the client’s requirements, we perform reverse translations and suggest several versions (with explanations) for content such as slogans or headlines. In addition, our project managers and revisers ensure that terminology, word choice and style are consistent.
A smaller budget or other requirements?
As well as transcreation, oneword also offers standard translation of marketing materials such as leaflets, brochures and other texts. This is particularly suitable for companies with a smaller budget or for texts where the tone is less of a priority.
Please get in touch with us to learn more about this service.
FAQs
What's the difference between translation, localisation and transcreation?
Translation conveys a text as accurately as possible from one language to another, whilst ensuring that the content is rendered linguistically correctly and in a manner appropriate to the target audience. Localisation tailors content even more closely to the linguistic, cultural and regional requirements of a target market. Transcreation goes one step further: content is creatively rewritten so that it has the same impact in other markets as it does in the original. This is how you can ensure that the costs and coordination involved in creating content in the source language pay off, without jeopardising the brand.
What role does transcreation play in marketing translation?
When it comes to marketing translation (e.g. websites, product copy, newsletters) and advertising translation (e.g. adverts, slogans, headlines), transcreation ensures that messages are conveyed not only accurately, but also in a way that is culturally and emotionally appropriate for the target market. This is the only way to ensure that your slogans, campaigns and advertising copy go down well with international audiences. Optimally adapted content strengthens the brand image, boosts client trust and, ideally, increases the conversion rate.
Tagline, slogan or headline: when do I need transcreation?
Transcreation is useful when short, pithy texts such as taglines, slogans or headlines are intended to retain their impact in other languages and cultural contexts. As wordplay, cultural references and emotional messages can rarely be translated literally, they are creatively reworded in the target language and, where necessary, cross-checked using a back-translation. This ensures that the brand message always remains authentic and effective.
Can I have a campaign translated into several languages at the same time?
Absolutely. Our team specialises in rolling out campaigns in several languages simultaneously and seamlessly coordinating their implementation. In fact, most of our clients commission translations in all languages at once.
What should I look out for when choosing a transcreation service provider?
The provider should always be able to demonstrate verifiable experience and a track record of successfully completed projects. Furthermore, transcreators should be available for all required target languages and have an understanding of both the source language and the cultural nuances of the target market. A good service provider will offer you comprehensive advice and provide reliable support throughout every stage of the project.
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