Marketing experts and managers can generate strategic growth for your company that will increase profitability and secure its impact at management level in the long term if the communication-related challenges currently being posed by the market are met. As a language service provider for marketing texts, we help you successfully implement your international communication strategy, because we know your requirements:
A customised, context-specific approach to target groups that is appropriate to the circumstances
It is a matter of creating multilingual content, positioning it at the right touchpoint, making it available across different media and scaling it accordingly. Did you know that almost 60 percent of purchasers place greater value on having product information in their native language than on paying a lower price (see Statista, 2018)?
Native communication as an expansion strategy
Surveys have shown that 9 out of 10 purchasers prefer products that are tailored to their market. At the same time, for 85 percent of all online buyers, error-free and grammatically correct text is an indicator of an online provider’s credibility and trustworthiness (see Common Sense Advisory, 2015).
Clear and powerful customer communication
Although highly relevant for 74 percent of them, only 25 percent of companies surveyed currently invest for long periods in company-wide terminology management to ensure targeted and powerful customer communication. Even in online shops there are frequently customer complaints, yet products are still sometimes given two or three different names and are therefore confusing (see Common Sense Advisory, 2015).
Demands and expectations of customers
Around 20 percent of all European companies admit to having lost a customer at least once due to a lack of language skills (see Ethno Connect). This can be a huge disadvantage in a harsh, competitive market, in particular because customers are not very forgiving and expect companies to meet their requirements. Failing to have content simply translated into English is an indication for many customers that the company is not customer-focused and a great many of them react by refusing the purchase.
Networked customers and transparent social media
It is now standard for customers to write reviews and provide ratings virtually everywhere. Over 63 percent of all customers state that they take into account reviews from other customers when making decisions on products in the tourism, lifestyle, technology and software industries, among others (see Absatzwirtschaft, 2016). So, make your customers’ positive opinions work for you on a multilingual level as well.
Data security as an argument in stiff competition
Consumers are increasingly daunted by data misuse and fears surrounding the transparency of consumers. For companies, this represents an opportunity to stand out from the competition through compliance with the European General Data Protection Regulation with security systems and strict protective measures with regard to the processing of personal data. Consumers agree to have their data passed on when they understand why their data is being used and if they receive something specific in return for providing it.