Terminology comprises a company’s language or vocabulary. In terminology management, this vocabulary is recorded, structured and defined – systematically and usually supported by programs. Terminology management supports all text creators – technical editors, marketing departments and translators – in their work. Smartly integrated into author assistance systems, CMS and translation tools, the terminology is then made available at the click of a button.
Is that an “aluminium wheel rim” or an “alloy wheel rim”? Is it spelled “aluminium disc wheel” or “aluminum disc wheel”? And what do customers call it when they search for this product online? Does your SAP system post the order under the same name?
Terminology is an important means of conveying information within an organisation. It can also take up a lot of time when lots of different terms are used for one and the same product across different areas of the company and in different languages. Companies that use defined, standardised corporate and technical language communicate more effectively and precisely with colleagues and customers alike. So it is no surprise that three quarters of companies surveyed are currently using some form of terminology management.
You can confidently outsource most of your terminology work, because our independent terminology management department helps you to effectively achieve and implement your communication goals, standardise your communication and prevent unwanted terms from being reproduced in your work. A large multilingual team of terminology experts with industry and specialist knowledge and many years of experience is there to support you.
Perhaps you’re planning a multilingual terminology project with a complex structure and thousands of entries that need to be checked, expanded and defined? Our terminology team can support you with both large long-term projects and smaller terminology issues, as well as pilot projects or individual optimisation measures.
First the good news: your company’s terminology is already there! Terminology is the specialist vocabulary used by your company, so it’s already there, in all your documents, on your website, and in your databases. You only have to gather them (keyword term mining).
Although highly relevant for many companies, only around a quarter invest in long-term, company-wide terminology management in order to create target-oriented, strong customer communication and corporate identity and to prevent misunderstandings and unnecessary translation costs.
This is because terminology costs time and money. However, not using uniform terminology can cost an organisation even more. But where and how is the best place to start? Often it’s a small but crucial external impetus, a cost-benefit comparison or a kick-off workshop, that gets the ball rolling. Our consultancy team of terminologists and linguists will support you throughout the introduction of your terminology management system and help you prepare effectively for your terminology project.
- Needs analysis and company concept
- Costs and benefits of terminology
- The basics of practical terminology work
- Optimum design of terminology processes within the company
- Designing efficient multilingual terminology management
We adapt to your needs and offer tailor-made workshops. You choose what you want to focus on and we design the workshop content accordingly.